Microsoft projected that over 10% of gaming revenue would come from ads and mobile transactions in 2030

2023-09-19 20:16:21  • 4 mins

Key Points

  • A Microsoft presentation from last year showed how the company could quickly grow revenue from mobile purchases and advertising over the next few years.
  • The Activision Blizzard deal would give Microsoft a leg up in those categories.

Phil Spencer, CEO of Microsoft's gaming unit, arrives at federal court in San Francisco on June 28, 2023. Top executives from Microsoft and Activision Blizzard will be testifying during a five day hearing against the FTC to determine the fate of a $68.7 billion merger of the two companies.

Loren Elliott | Getty Images

Microsoft executives predicted gaming growth coming from advertising and mobile purchases over the next several years, according to a May 2022 presentation that was inadvertently published on a court website this week.

The disclosure is the latest trickle of inside information to trickle out as a result of the software maker's battle against the Federal Trade Commission over the pending Activision Blizzard acquisition. Earlier documents have shown Microsoft targeting $500 billion in total revenue by the 2030 fiscal year and analyzing its corporate clients' use of products from its rivals.

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