Gen Z and Ecommerce: How Can Tools Like Intelligent Chat and ChatGPT Help Merchants Capture Their Attention?

Gen Z has an annualpurchasing power of$143B, how can business owners use AI to move the needle in understanding their behavior and getting their attention?

By Jordan Gal, CEO of Rally

With a unique approach to self-expression and identity, Gen Zers are redefining the way novelty is understood and appreciated. As digital natives, this group demands that brands understand how they fluidly move in between digital spaces. Gen Zers are heightening some of the shopping behaviors that millennials started, while simultaneously carving out preferences of their own. For example, showing interest to brands that prioritize ESG and social responsibility. Its estimated that 40% oftotal U.S. consumersare Gen Zers, but with a high level of skepticism towards traditional marketing tactics, this group has been traditionally hard to advertise to. For merchants, the stakes to adapt are high.

AI technology can now write short-form copy, create graphics, and even provide personalized store and search recommendations. How can AI tools help brands more effectively capture the attention of Gen Z?