Alphabet Inc. (GOOG) Is Considered a Good Investment by Brokers: Is That True?

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

Let's take a look at what these Wall Street heavyweights have to say about Alphabet Inc. (GOOG) before we discuss the reliability of brokerage recommendations and how to use them to your advantage.

Alphabet Inc. currently has an average brokerage recommendation (ABR) of 1.22, on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell, etc.) made by 34 brokerage firms. An ABR of 1.22 approximates between Strong Buy and Buy.

Of the 34 recommendations that derive the current ABR, 28 are Strong Buy and four are Buy. Strong Buy and Buy respectively account for 82.4% and 11.8% of all recommendations.

Brokerage Recommendation Trends for GOOG

Check price target & stock forecast for Alphabet Inc. here>>>