2022-11-25 11:44:40

Energy advice: Sunak to expand tips campaign to lower bills

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BBC

By Joshua Nevett

BBC Politics

Rishi Sunak's government is drawing up plans to expand a public information campaign aimed at helping households reduce their energy use this winter.

A website has already been launched with tips such as switching off radiators and turning down boilers.

A government source told the BBC plans to step up the campaign were in the design phase.

The cost of the publicity blitz has yet to be revealed but ministers say they want to keep it to a minimum.

A Times report suggested the campaign could cost 25m and would involve broadcast adverts, social media messaging and online advice.

The newspaper suggested celebrities would be recruited to deliver money-saving advice, but government sources have said this was unlikely.

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The governments of Germany, France and other European countries have been promoting similar campaigns to save energy, but the UK has been slow on the up-take.

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