AmazonSmile's End Is Alarming, Say Nonprofits That Benefited
Amazon's surprise decision to shut down its AmazonSmile donation program has left thousands of its nonprofit beneficiaries disappointed and concerned about finding ways to replace the funding.
The e-commerce giant had launched AmazonSmile in 2013, contributing 0.5% of every purchase made by participating customers to the charity of their choosing. As of 2022, the company said it has donated $449 million to various charities.
Before it ends the program next month, Amazon says, it will provide a final donation to each of the 1 million-plus nonprofits that used AmazonSmile, equivalent to 25% of what the charity received from the program in 2022.
Some of the e-commerce giant's competitors, including Walmart and Target, have their own community donation programs that somewhat resemble AmazonSmile.
But nonprofits say they feel let down.
Tenisha Taylor says she felt Amazon insulted her Chicago nonprofit's work by saying its program hadn't provided enough of an impact for its charitable beneficiaries.
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