Leading Esports Sim Racing and Media Platform, GTR24H, Joins Forces with LUSI

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LAS VEGAS, Feb. 01, 2022 (GLOBE NEWSWIRE) -- MMA Global, Inc. LUSI (LUSI) (name and ticker symbol change pending) is pleased to announce that leading eSports and sim racing media platform, GTR24H AsP (GTR24H) has joined forces with the Zuki Project.

GTR24H is a leading esports sim racing media platform created for the metaverse-ready economy and entertainment world. GTR24H is at the forefront of the global creator economy -- an industry centered around innovative digital content development fueled by social media influencers, creators and businesses, who monetize their content online. With a leading digital content platform created by and for Gen Z and millennials. GTR24H has established a highly engaged, loyal global fan base of millions across its combined tv networks, mobile apps and social platforms that rivals established sim racing and eSports leagues and numbers that rival traditional sports leagues.

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GTR24H produces premium eSports and sim racing events content, merchandise, and consumer products and creates advertising and sponsorship programs for leading technology and eSports ready advertisers. With a global audience reach over 400M through distribution partners and networks which include MotorVision TV and, in 2022, EuroSport TV, GTR24H is positioned as the first eSports media broadcasting and commentary platform and sim racing events platform to unlock key relationships with a coveted demographic among millennials and Gen Z influencers across the metaverse, groups that have long proven difficult to reach for traditional media companies and advertisers.