How Modern Brides Are Changing the Bridal Fashion Industry
As more brides seek personalized shopping experiences and multiple distinctive designs, the bridal industry is shifting to accommodate them.
Four months before Ashley Moores April 2023 wedding, she still didnt have a wedding dress. After hours of searching, and even buying and returning a gown shed changed her mind about, she finally fell in love with a dress she found at a department store. But what she didnt love was the price. So Ms. Moore scoured the internet and eventually found the same gown being sold online for less at Mytheresa, a luxury fashion company.
Ms. Moore, 26, who works as an event content creator in Dallas, typifies the modern bride: resourceful, social media savvy and has a finely tuned idea (honed through substantial research) for what she wants in a dress.
The coronavirus pandemic and its economic fallout shifted the bridal industry as ceremonies went virtual or were canceled, delayed or downsized. Now, there is a boom afoot: Overall, the number of weddings in the United States has surged to figures not seen in four decades, with more than two million weddings predicted in 2023 for the second year in a row (there were 1.3 million weddings in 2020, 1.93 million in 2021 and 2.47 million in 2022), according to The Wedding Report, an industry trade group.