Jaeki Chos Righteous Eats Has a Mission: Supporting New York Restaurants
The New York Times For Jaeki Chos Righteous Eats, food is the hook, but the social media series is really a platform to celebrate the people who make up one of the worlds most diverse cities.
More Than Likes is a series about social media personalities trying to do positive things for their communities.
On a gloomy April afternoon, Jaeki Cho arrived at Renees Kitchenette in Woodside, Queens the borough where he was raised ready to work. He wore a loosefitting navy blue suit, with an off-white beret and blue-tinted sunglasses framing his goatee. Mr. Cho plopped down at a window table, an iPhone camera already pointed at his face.
Mr. Cho, 34, is the public face of Righteous Eats, which shines a spotlight on small New York restaurants, ones mostly run by immigrants and members of minority groups. Righteous Eats, which has nearly 400,000 combined followers on TikTok and Instagram, is not in the business of so-called food porn. In the crowded market of food influencers, where butter boards and cheese pulls are common attempts at going viral, Righteous Eats offers viewers a more nutrient-dense content experience. Food is the hook, but Righteous Eats is really a platform to celebrate the people who make up one of the worlds most diverse cities.
