Appetite growing for embedded finance in mobility sector - Solaris
Research conducted by Solaris and the Handelsblatt Research Institute explores how embedded finance opportunities are opening up in the European mobility sector.
The Mobility White Paper collated data from the top 25 mobility providers across Germany, France, Italy, and Spain, finding that over one third of consumers open accounts and apply for credit cards or loans with the most popular mobility brands. A mobility provider is defined as an operator of a transportation or rideshare service.
Italy shows the highest number of respondents reporting that they would utilise embedded finance services from a mobility brand at 61.8%, followed by Spain (51.3%), Germany (36.1%), and lastly France (33.3%).
The study highlights that consumers are inclined to use newer digital products and services if they are familiar with a brand. Respondents indicate that brands with a solid position in the space feel safer and more reliable to them; trust is essential.
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