Drake and MLS join forces to give Major League Soccer 'street cred'
It's been an eventful year for Major League Soccer. After securing a 10-year streaming deal with Apple TV, MLS now has a live collaboration with Drake.
The most streamed artist in Hip Hop's OVO (October's Very Own) brand now has a limited-edition capsule collection with the US and Canada's marquee soccer league. A clear attempt at bridging the gap between the league's brand and street culture.
How Drake and MLS teamed up for street apparel
OVO's signature owl logo will be plastered on the apparel of three MLS teams: Toronto FC, New York City Football Club, and LAFC. Fitting, given the first is his home town, and the others are two of the cities he spends the most time in.