Women are fueling the box office in China and Hollywood should take note
CNBC Key Points
- Women are fueling China's box office, according to a Morning Consult survey. This marks a cultural shift in the country and a new entry point for Hollywood studios.
- While women account for less than half of the region's population, they represent 52% of monthly moviegoers.
- Hollywood has struggled to regain a foothold in China in the wake of the pandemic, offering up a glut of superhero and action films to Chinese audiences to middling success.
Fans watch a movie at a cinema in Shanghai, China.
Future Publishing | Future Publishing | Getty Images
Women are fueling China's box office despite making up a smaller share of the population and Hollywood should take note.
While women account for less than half of the Chinese population, they represent 52% of monthly moviegoers, according to Morning Consult, which surveyed 681 monthly moviegoers between July 21 and 25.
The higher-than-expected box office spending by Chinese women not only shows a cultural shift, but also a new entry point for American studios. Hollywood has struggled to regain its foothold in the country after pandemic shutdowns, as China developed its domestic film industry and limited the number of foreign films allowed in theaters. Tapping into this new trend of female moviegoers in China could be a new strategy for Hollywood.
