Japans largest brewer sets its sights on China again
CNBC 2023-05-31 00:09:13 • 3 mins
Key Points
- Japan's Asahi Group Holdings has plans to dive back into the China market as it looks to revive investments in the world's largest beer market.
- The entry of international brands and craft beer options has caused China's premium beer segment to take off and grow substantially, Asahi Group's CEO Atsushi Katsuki said.
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Asahi Super Dry is one of Asahi Group Holding's core beverage brands.
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Japan's Asahi Group Holdings has plans to dive back into the China market as it looks to revive investments in the world's largest beer market.
"We've been struggling hard since the first half of the 1990s. We made a very large investment in China, but had to pull out of it a few years ago," its chief executive Atsushi Katsuki told CNBC's Martin Soong.
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