WordPress VIP Releases Content Matters 2023 Report -- Exclusive Survey of 1,500+ Marketers on the State o

How content teams are driving growth, measuring what works, and thinking about the future; and why being data-driven is going to ignite content marketing like never before

SAN FRANCISCO, Jan. 25, 2023 /PRNewswire/ -- WordPress VIP (WPVIP), the leading provider of enterprise WordPress and part of Automattic's suite of innovative brands, today announced the release of its Content Matters 2023 Report, a proprietary overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe and B2B/B2C industries.

With online attention being harder than ever to catchand retaincreating content that connects with audiences is the key to success. That means content marketing isn't just a part of the big-picture marketing strategy anymore. All marketing is content marketing.

Over the past two years, we've seen an unprecedented surge in demand for more content at a faster pace. In fact, that need is what brings most of our customers to WordPress VIP. From our inaugural Content Matters report last year, we learned 66% of marketers and content creators wanted to produce more content to keep up with already-high demand.