Take a Whiff of These Gay Pride Candles

Logo The New York TimesThe New York Times
2023-06-09 15:56:11  • 5 mins

Candle makers offer tie-ins with whiffs of ginger, warm woods and bergamot. Sniff, sniff, sniff.

Every year, millions of people flock to Manhattan festooned in rainbows and feathers and leather to celebrate the annual Pride March in Manhattan. Many of them will traipse down Christopher Street, home of the famed Stonewall Inn, the epicenter of the modern gay rights movement in New York.

But have you ever stopped to wonder what that smells like? What scents waft through the air, mixed with the ever-present aromas of summer in the city?

No? Well, theres a candle for that. It smells like jasmine and sandalwood.

For $45, Literie is selling Pride on Christopher Street, a candle made in collaboration with NYC & Company, the citys official tourism and marketing arm. All profits about $30 per candle after production costs, according to Literie are going to Heritage of Pride, the nonprofit behind the citys official Pride events. (Literie produced 500 of the limited-edition candles.)

Most of our candles are very specific scents, Erica Werber, 42, Literies founder and chief executive, said of her fragrance choices. Afternoon in Central Park is going to smell like fresh cut grass. Brunch in the West Village smells like a mimosa. It was hard to pinpoint what would Pride smell like.

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