Is Unity Software Stock a Buy Now?

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2023-06-09 09:22:00  • 5 mins

Unity Software (NYSE: U) got some of its mojo back this month thanks to the announcement of Apple's (NASDAQ: AAPL) latest product -- the Vision Pro. Apple says is a "revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others."

Revealed at Apple's recent Worldwide Developers Conference, the Vision Pro is a mixed-reality headset that "lets users interact with digital content in a way that feels like it is physically present in their space." Priced at $3,499, Apple's latest product is expected to go on sale in early 2024. Wall Street analysts looked at the announcement and started to speculate that the Vision Pro headset will need a bunch of solid 3D apps to gain traction among customers.

This is where Unity Software comes into play. Apple has decided to tap Unity's expertise in developing real-time 2D and 3D content. More specifically, Apple is working with Unity to help developers make apps for the new visionOS spatial operating system that's going to power the headset. This could open a massive market for Unity and further accelerate the company's already-impressive growth.

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