Stackline announces Universal Stores, ecommerce landing pages enabled with the industry's first cross-pla
Benzinga A critical product within Shopper OS, this modular system was designed to increase engagement, conversions, and purchases across all major retailers and channels for every campaign.
Stackline, the full funnel connected commerce leader, announces the launch of Universal Stores. This multi-retail storefront technology allows brands to maximize conversions and generate sales across all major retail touchpoints. The solution drives purchases across retail sites, such as Amazon, Target, and Walmart, plus brands can integrate with their direct-to-consumer (DTC) platform, such as Shopify.
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Marketing attribution has historically been challenging for brands, even for the most sophisticated retail marketers. The two common conversion strategies pushing traffic to DTC websites or directing media campaigns to retailer product pages like Amazon or Walmart leave brands with either low conversion (less than 1% on DTC) or no insight into first-party customer data (retailers own the data for purchases made through product pages).
