Sourcepoint announces launch of solution to pinpoint source of third-party scripts that pose privacy risk

Vendor Trace flags privacy risks and allows customers to understand how personal data flows through the chain of referral

Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behavior on their websites. Vendor Trace, the new dashboard that forms part of Sourcepoint's consent management platform, is a searchable, interactive flowchart. With it, customers can isolate vulnerabilities in third-party marketing and advertising technologies and pinpoint the responsible parties.

In the wake of new privacy regulations in California and Virginia and a recent spike in GDPR fines in Europe, the proliferation of vendors on websites poses significant data governance and compliance challenges to enterprises. With the launch of Vendor Trace, Sourcepoint customers can perform due diligence by easily uncovering the origin of all unauthorized cookies, pixels, and tags. Once all unauthorized scripts have been identified and evaluated, customers can ensure adequate consent measures or commercial terms are in place.