2023-01-25 10:00:10

How Sites Like Tripadvisor and Yelp Are Fighting Fake Reviews

Logo The New York Times
The New York Times
By Maria Cramer

Third parties pay writers for posts praising or panning hotels, restaurants and other places they never visited. How review sites like Yelp and Tripadvisor are trying to stop the flood.

Oobah Butler knew it was wrong to write fake online reviews for restaurants where he had never dined.

But he was 21, broke and living in his parents house in Feckenham, an English village 115 miles northwest of London. A faceless vendor on a website that advertised freelance work offered to pay him 10 pounds, about $15 at the time, for each review he wrote and posted on the travel site Tripadvisor.

The job was simple. He would receive an email with the restaurants name. Then he would log into one of the four or five profiles he had set up on Tripadvisor to avoid suspicion, look at pictures of the restaurants food and study the menu.

The reviews were always positive (raving was a job requirement) and verbose, he said.

One post said a waiter was so attentive he should get a raise. Another said something along the lines of this place has one of the finest Greek pastries in London.

Continue read on nytimes.com

Logo PR Newswire
NEW YORK, Jan. 24, 2023 /PRNewswire/ -- TravelInsurance.com today announced they surpassed 90,000 customer reviews on Shopper Approved, a rapidly growing...

Logo Fortune
Business / FinanceBy David Klepper2023-01-24 18:48:24
When asked by researchers to create disinformation, ChatGPT did so in the majority of cases.

PoliticsBy David Klepper2023-01-24 15:00:42
WASHINGTON Artificial intelligence is writing fiction, making images inspired by Van Gogh and fighting wildfires. Now it's competing in another endeavor once...

Logo PR Newswire
TechnologyPress Release2023-01-24 14:03:00
Businesses Inadvertently Shared Shopper Data Through Trackers, Pixels and Cookies, Putting Them in Danger of Breaches and Non-Compliance REDWOOD CITY,...

Logo Nasdaq
Business / FinanceBy Go Banking Rates2023-01-24 13:00:18
You may think youre too smart to fall for fraud or scams but think again. Anyone, no matter their age, gender, education or income level, can be a victim of...

Logo Nasdaq
Business / FinanceBy The Motley Fool2023-01-24 12:00:35
Image source: Getty Images What happened A whopping 23% of consumers admitted to disputing purchases as fraud, even though they received the item and were...

Logo The New York Times
Business / FinanceBy Debra Kamin2023-01-24 14:01:54
It was still dark on a recent Tuesday morning when the photographers began gathering in the lobby of Sutton Tower, an Upper East Side skyscraper that was...

Logo PR Newswire
● Business leaders estimate that poor website user experience costs $72,000 in lost sales per year ● Website error fixing and maintenance wastes an average...

Logo American Banker
Business / FinanceBy Kate Fitzgerald2023-01-24 14:50:57
Peer-to-peer payment apps are highly popular especially among those under age 30 but Zelle, Cash App, Venmo and Apple Cash each pose certain financial and...

Logo EIN Presswire
How can a brand tap into and track the potential nano and micro influencers present? LONDON, UNITED KINGDOM, January 24, 2023 / EINPresswire.com / -- In an...

Logo GlobeNewswire
TechnologyPress Release2023-01-24 15:00:00
Nearly 100% of shoppers say that the search bar is important to their online experience; 40% of people get a negative impression of a retailer if search...

Logo EIN Presswire
LONDON, UNITED KINGDOM, January 24, 2023 / EINPresswire.com / -- WordPress websites account for 34% of all websites on the Internet, with a 60% market share...

Logo EIN Presswire
Study details best practices for more efficiently protecting consumer data and preventing harmful data extraction in the wake of global data-scraping...

Logo Fortune
Business / FinanceBy Orianna Rosa Royle2023-01-24 10:57:56
This isn't the first time that Twitter has gotten into trouble for dodging rent. Two lawsuits have been filed by landlords of its San Francisco offices...

Logo BBC
TechnologyBy Https://Www Facebook Com/Bbcnews2023-01-24 10:42:27
By Mark Savage BBC Music Correspondent Ticketmaster learned "valuable lessons" when the sale of Taylor Swift's 2023 US tour was disrupted by software...

Logo Benzinga
Business / FinanceBy Pr Newswire2023-01-24 11:30:00
79% of consumers who watched a video made a purchase. DesignRush revealed the top video production and video marketing agencies that help businesses drive...

Logo Fortune
Business / FinanceBy Alice Hearing2023-01-24 12:20:03
The social media giant is cracking down on remote work.

Logo PR Newswire
VANCOUVER, BC, Jan. 24, 2023 /CNW/ - A Sooke man defrauded an investor of $1 million by lying about the ownership of a well-known historic Vancouver Island...

PoliticsBy Dee Ann Durbin2023-01-24 15:16:28
Senators are expected to grill Ticketmaster Tuesday, questioning whether the companys dominance in the ticketing industry led to its spectacular breakdown...

Logo PR Newswire
TechnologyPress Release2023-01-24 13:30:00
TORONTO, Jan. 24, 2023 /PRNewswire/ - Onholdwith.com has released its annual report, The Top 10 Worst Hold Time Offenders of 2022. Powered by Fonolo, the...