Save the snow leopards: Playtika's Wooga donates $100,000 as part of their Wild Life Week
Benzinga Wooga joins Green Game Jam for the third consecutive year with in-game June's Journey activation
Playtika's Berlin-based studio Wooga has committed $100,000 to protect the Snow Leopards as part of its participation in the 2023 Green Game Jam by donating to the Snow Leopard Trust. For the third consecutive year of participation, Wooga ran an in-app activation in its casual mobile game June's Journey, the #1 highest grossing hidden object game worldwide*.
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June's Journey invited players in-game to join Wildlife Week to support the Himalayas. From May 31 until June 6, 2023, players had the chance to collect new animal decorations in time-limited events. The initially set community milestone of 500,000 decorations was clearly overshot, and June's Journey players collected nearly 1,000,000 animal decorations during this eventful week . To celebrate this achievement, Wooga decided to donate to the Snow Leopard Trust. Players were also given the opportunity to donate in-game to the Snow Leopards Trust, in collaboration with Dots.eco, which generated nearly 17,000 USD from player donations.
