Saga sales soar thanks to rebound in demand for cruises and holidays

Revenues at Saga are soaring thanks to a rebound in demand for cruises and holidays.

The over-50s group said sales have been boosted by the bounceback in demand for getaways since the lifting of pandemic restrictions, with the group pencilling in a revenue rise of between 40 per cent and 50 per cent on last years 377.2million.

But the holidays-to-financial services firm confirmed a tougher year for its insurance arm after seeing a 3 per cent drop in policy sales and its underwriting business being hit by surging claims costs.