Prudential Financial (PRU) Shares Cross 5% Yield Mark

Looking at the universe of stocks we cover at Dividend Channel, in trading on Tuesday, shares of Prudential Financial Inc (Symbol: PRU) were yielding above the 5% mark based on its quarterly dividend (annualized to $4.8), with the stock changing hands as low as $87.58 on the day. Dividends are particularly important for investors to consider, because historically speaking dividends have provided a considerable share of the stock market's total return. To illustrate, suppose for example you purchased shares of the S&P 500 ETF (SPY) back on 12/31/1999 you would have paid $146.88 per share. Fast forward to 12/31/2012 and each share was worth $142.41 on that date, a decrease of $4.67/share over all those years. But now consider that you collected a whopping $25.98 per share in dividends over the same period, for a positive total return of 23.36%. Even with dividends reinvested, that only amounts to an average annual total return of about 1.6%; so by comparison collecting a yield above 5% would appear considerably attractive if that yield is sustainable. Prudential Financial Inc (Symbol: PRU) is an S&P 500 company, giving it special status as one of the large-cap companies making up the S&P 500 Index.