Noodles, coffee still fastest-selling consumer goods in Philippines
MANILA -Food and beverage products such as noodles and coffee continued to be the fastest selling, cheap consumer goods among Filipinos, with many staple brands like Lucky Me, Nescafe and Kopiko maintaining a strong local market presence.
This is according to the 2023 Brand Footprint Report of global data, insights and consulting company Kantar, which tracked the spending patterns of 5,000 households on fast-moving consumer goods (FMCGs) over a period of 12 months, which ended in October 2022.
Instant noodle brand Lucky Me retained its top spot as the most bought brand during the period, with 98.9 percent of local households -equivalent to 27.4 million shoppers- buying the product.
The report said Lucky Me also scored a total of 911 million Consumer Reach Points (CRP), the measuring index used by Kantar in determining brand penetration. CRP takes into account the number of households in a country, the percentage of households buying the brand and the number of interactions with such brand across categories.