NFL games are shifting away from traditional TV. Are you ready to stream some football?
CNBC Key Points
- The NFL season begins Thursday with the Kansas City Chiefs playing the Detroit Lions.
- More football games will be streamed exclusively on services such as ESPN+ this year than ever before.
- Media companies are offering more exclusive content in hopes of locking in long-term customers.
In this article
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Aaron Rodgers, #8 of the New York Jets, warms up prior to the game against the New York Giants at MetLife Stadium in East Rutherford, New Jersey, Aug. 26, 2023.
Mike Stobe | Getty Images
On any given Sunday, there will be more National Football League games available on streaming services than ever before some even exclusively.
The NFL season kicks off Thursday with the Super Bowl champions Kansas City Chiefs hosting the Detroit Lions. Since the season opener is considered a "Sunday Night Football" game on the schedule, NBCUniversal will air the game on both its broadcast network and streaming app, Peacock.
This more aggressive shift toward streaming comes after several seasons of companies such as Paramount Global, Comcast's NBCUniversal and Disney's ESPN showing games simultaneously on streaming services and traditional TV. Now, media companies are bulking up their streaming platforms with more exclusive content in hopes of not only signing up more subscribers, but also locking them in as long-term customers.
