Morgan Stanley to launch AI chatbot to woo wealthy
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WAN-IFRA Digital Media Awards Worldwide 2022
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Digital Media Awards Worldwide 2022
NEW YORK : Wealthy clients going to a Morgan Stanley banker to discuss their investments may soon have a different sort of experience: having a chatbot listen to their conversation.
After testing it with 1,000 financial advisers for some months, the bank will roll out a generative artificial intelligence bot this month, developed with the makers of ChatGPT, OpenAI. The details of the program have not yet been reported.
With clients' permission, the bot will eventually create a meeting summary of the conversation, draft a follow-up email suggesting next steps, update the bank's sales database, schedule a follow-up appointment, and learn how to help advisers manage clients' finances on areas such as taxes, retirement savings and inheritances.
Bankers, meanwhile, can use the chatbot to quickly find research or forms instead of sifting through hundreds of thousands of documents.
