2023-01-26 02:12:53

Meta advertisers brush off Trump's potential return

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Channel NewsAsia
By Cna

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Former U.S. President Donald Trump's potential return to Meta Platform's Facebook and Instagram is unlikely to change how advertisers spend money with the world's second-largest digital ad company, ad agency executives said.

This is good news for Meta whose stock has halved over the past year amid a slowdown in ad spending as brands cut their marketing budgets in response to historic inflation.

In a blog post on Wednesday announcing Trump's reinstatement, Meta said he will face "heightened penalties for repeat offenses." The company, then called Facebook, banned Trump two years ago after he praised rioters who stormed the U.S. Capitol on Jan. 6, 2021.

While Meta's closely watched deliberation on whether to reinstate Trump was polarizing, ad buyers said the platform's broad reach of 3.7 billion users is too important for many businesses.

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