Mercer Advisors Refreshes Brand with a Modern Approach to Wealth Management

New brand update communicates a differentiated offering, the value of fiduciary advice, and the continued evolution of Mercer Advisors as a National RIA firm

DENVER, Jan. 23, 2023 /PRNewswire-PRWeb/ -- Mercer Advisors Inc. ("Mercer Advisors"), a national Registered Investment Adviser (RIA) firm, announced today it is refreshing its brand to communicate a more modern approach to the delivery of wealth management services and reflect the firm's ongoing evolution as one of the industry's leading advisory firms. As part of the comprehensive brand identify update, new messaging, color palette, and images will now be key components for the firm's website, marketing materials, thought leadership programs, as well as an enhanced social media presence.

Mercer Advisors' new branding, which reflects what a modern wealth management experience can be, includes messaging that accents the ways that Mercer Advisors is different from traditional advisors. These include the idea of "Connecting the Dots" which refers to the many facets and service offerings needed to effectively deliver a unified and integrated wealth management client experience. It also reflects the value proposition Mercer Advisors brings by integrating a complete offering of financial planning, investment management, tax planning and filing, estate planning, trust, and insurance services, all delivered through one unified, fiduciary, client experience via in-house advisors, CFP professionals, CPAs, and attorneys.