loanDepot promotes Alec Hanson to chief marketing officer - loanDepot (NYSE:LDI)
Mortgage industry veteran brings mindset of the originator' to the role
loanDepot, Inc. ("LDI" or "Company") LDI, one of the nation's largest retail mortgage lenders, today announced it has promoted veteran mortgage leader Alec Hanson to serve as its chief marketing officer (CMO), effective immediately. Hanson, who joined loanDepot in 2011 and currently serves as the company's senior vice president of production for the West division, brings nearly two decades of sales and production experience to the role.
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loanDepot, Inc. today announced it has promoted veteran mortgage leader Alec Hanson to serve as its chief marketing officer (CMO). (Photo: Business Wire)
As CMO, Hanson will lead a consolidated marketing team, overseeing the development of brand, digital marketing, and organic and digital lead generation campaigns that drive awareness and revenue growth while differentiating loanDepot's marketing engine as a competitive advantage for loan originators. Hanson will also be responsible for the company's originator-led field-level marketing capabilities.