Klarna introduces Money Story: A personal overview of your spending in 2022

Logo PR Newswire
PR Newswire

With clear and engaging spending insights, Money Story makes money management approachable for millions of US consumers and encourages smart financial habits for the new year

NEW YORK, Jan. 25, 2023 /PRNewswire/ -- Klarna, the global leader in the generational shift away from credit cards, today announced the launch of Money Story in the US Klarna App - a personal spending summary of 2022 that provides millions of consumers with useful insights into their spending habits and helps them be informed and in control of their finances. Using the animated "story" format popularized by social media, Money Story reveals spending habits to consumers in an engaging and familiar way.

Every year, living more economically ranks among the top new year's resolutions for consumers in the US. In fact, Klarna's 2022 Holiday Survey found that for US consumers, saving more or spending less is the second most popular resolution for 2023, ahead of e.g. exercising more and losing weight. But new year's resolutions are notoriously difficult to keep. Money Story aims to change this by providing consumers with clear and concise spending insights that they can convert into financial goals for 2023 using Klarna's money management tools.

By visualizing spending patterns, Money Story makes it easy for consumers to understand their spending throughout the year. With animated quiz questions that prompt users to reflect on where they think they spent their money in 2022, Money Story aims to make financial management more fun and engaging. Next to their total spending for 2022, consumers also receive insights segmented by month, retailer and category. Money Story includes data from all spending with Klarna, including purchases made with the Klarna App, the Klarna Card and at partnered retailers' checkouts.

In order to help consumers translate the insights from their Money Story into smart spending habits, each user's Money Story also includes nudges to discover and test Klarna's free money management tools, such as the budget tracker and the monthly spending breakdown. By offering financial wellness features alongside Klarna's price drop notifications, automatic coupons and the recently launched price comparison service, the Klarna App distinguishes itself as an indispensable utility for savvy shoppers.

"Our goal with Money Story is to make financial wellness more approachable for millions of consumers," said Felix Würtenberger, Head of Card and Banking at Klarna. "For Klarna's consumers, this will be the first time they ever receive a comprehensive overview of their yearly Klarna spending. By gamifying the often dull and daunting chore of money management, we hope to inspire users to take control of their finances and make the most of their hard-earned money in 2023 and beyond."

Consumers in the US, UK, Sweden and Germany can now watch their Money Story in the Klarna App for free.

Note to editors

The press package containing imagery on Money Story can be downloaded here.

Klarna's Holiday survey was sent out online during October 2022 in collaboration with research agency Dynata to a representative sample of more than 17,540 consumers across 17 countries and 3 continents, with more than 1,000 respondents per country.

For additional information, please contact:
press@klarna.com

About Klarna

Since 2005 Klarna has been on a mission to revolutionize the retail banking industry. With over 150 million global active users and 2 million transactions per day, Klarna is meeting the changing demands of consumers by saving them time and money while helping them be informed and in control. Over 450,000 global retail partners, including H&M, Saks, Sephora, Macys, IKEA, Expedia Group, and Nike have integrated Klarna's innovative technology to deliver a seamless shopping experience online and in-store. Klarna has over 6,000 employees and is active in 45 markets. For more information, visit Klarna.com

The following files are available for download:

Cision View original content:https://www.prnewswire.com/news-releases/klarna-introduces-money-story-a-personal-overview-of-your-spending-in-2022-301730134.html

SOURCE Klarna Bank AB (publ)

Logo Benzinga
Business / FinanceBy Business Wire2023-01-24 14:48:00
KBRA releases topical and timely commentary on credit markets, compiled from our weekly podcast, 3 Things in Credit, hosted by our Chief Strategist, Van...

Logo GlobeNewswire
TechnologyPress Release2023-01-24 13:00:00
Investors reward Komprise's momentum to deliver cost savings and business value by modernizing the way companies manage unstructured data. CAMPBELL, Calif.,...

Logo Benzinga
Business / FinanceBy Business Wire2023-01-24 12:02:00
For Business Reporter's Future of Financial Services & Banking Campaign, Dynamo Software's CEO & Product Leaders Address Managing the Data Deluge,...

Logo Benzinga
Business / FinanceBy Business Wire2023-01-24 12:04:00
As a part of their commitment to increasing financial literacy and democratizing access to data, the award-winning team at TOGGLE developed WhatIF: Earnings,...

Logo PR Newswire
Community Rewards allows customers to direct money to local nonprofits CINCINNATI, Jan. 24, 2023 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's grocer,...

Logo GlobeNewswire
EconomyPress Release2023-01-25 07:54:00
As per the report by Fortune Business Insights, the global Asset Finance Software Market size is projected to reach USD 6.59 Billion by 2030, at a CAGR of...

Logo EIN Presswire
HealthPress Release2023-01-24 18:36:30
Core Bank designates Insuritas to launch their agency to drive recurring fee income, leveraging Lily, its proprietary virtual insurance agent technology....

Logo GlobeNewswire
EconomyPress Release2023-01-24 11:40:00
According to Fortune Business Insights, the global digital payment market size is projected to reach USD 19.89 Trillion in 2026, at a CAGR of 24.4% during...

Logo Bloomberg
CryptocurrenciesBy Max Reyes2023-01-24 20:16:09
A Depression-era backstop that Wall Street banks use for short-term funding is the latest corner of traditional finance to be ensnared by upheaval in the...

Logo American Banker
Business / FinanceBy Jim Dobbs2023-01-24 17:53:55
Bankers and economists worry that festering inflation and rapidly rising interest rates will combine to stall the economy. But new surveys and commentary...

Logo American Banker
Business / FinanceBy Kate Fitzgerald2023-01-24 14:50:57
Peer-to-peer payment apps are highly popular especially among those under age 30 but Zelle, Cash App, Venmo and Apple Cash each pose certain financial and...

Logo Benzinga
Business / FinanceBy Business Wire2023-01-24 12:10:00
Watch out, financial advisors: 6,000 women already lean on Penny's expertise for financial mentorship Penny Finance, the first online financial mentorship...

Logo PR Newswire
TechnologyPress Release2023-01-24 12:03:00
Springbuk's 2023 Employee Health Trends report reveals utilization and treatment cost trends that employers should consider when planning next year's...

Logo Nasdaq
Business / FinanceBy Nerd Wallet2023-01-23 17:00:27
The investing information provided on this page is for educational purposes only. NerdWallet does not offer advisory or brokerage services, nor does it...

Logo GlobeNewswire
EconomyPress Release2023-01-25 07:47:00
As per the report by Fortune Business Insights, the global Travel and Expense Management Software Market is projected to reach USD 7.91 Billion in 2030, at a...

Logo Benzinga
Business / FinanceBy Business Wire2023-01-24 17:04:00
Asset-Map, the leading financial advice engagement experience for financial professionals, today announced a partnership with Cetera to bring its visualized...

Logo Nasdaq
Business / FinanceBy Go Banking Rates2023-01-24 15:15:01
Need a few home essentials to refresh your living space? Stop by Dollar Tree anytime in January to find everything you need! Explore: GOBankingRates Best...

Logo Benzinga
Business / FinanceBy Business Wire2023-01-24 19:36:00
In the last 60 days, Best's Review readers have been most interested in the following stories: In " Insurers' Balance Sheets Increasingly See Unrealized...

Logo PR Newswire
Funds will be used to drive growth, product innovation and international expansion for the leading on-demand pay provider NEW YORK, Jan. 24, 2023...

Logo EIN Presswire
Latin America Payment Market Escalating Digitalisation To Aid The Latin America Payment Market During 2023-2028 With Burgeoning Customer Inclination Towards...