How Katharine McKee Is Reimagining Digital Commerce
Meet Katharine McKee, the visionary Founder and CEO ofMorphology Consulting, a digital commerce consulting firm that helps businesses achieve profitable growth by harnessing the power of algorithms.
Through an impressive career as head of e-commerce across a variety of categories, Katharine recognized a recurring pattern: despite the hard work of brilliant minds, businesses were still grappling with inefficiencies stemming from structural issues. This epiphany paved the way for Morphology Consultinga strategic response to these challenges. Rather than navigating the intricate dynamics of organizations from within, Katharine's consultancy allows her to offer an objective vantage point. Removing herself from the confines of internal politics enables her to deliver unadulterated insights, fostering a culture of candid decision-making and paving the way for impactful solutions.
We asked Katharine about the most meaningful impacts Morphology Consulting has had so far, the biggest misconception others have around entrepreneurship, and whats next for her and her company.