HanesBrands Inks Primary Apparel Partnership Deal with the University of Minnesota - Hanesbrands (NYSE:HB
Benzinga Iconic Champion and Hanes brands anchor the new 10-year agreement giving HBI exclusive rights across mass and campus/local retail channels.
HanesBrands (HBI), a global leader in iconic apparel brands, today announced a new primary apparel partnership with the University of Minnesota. The 10-year strategic agreement gives HBI exclusive rights to design, manufacture and distribute high-quality, on-trend fanwear across mass and campus/local retail channels.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230608005185/en/
Iconic Champion and Hanes anchor the new 10-year agreement giving HBI exclusive rights across mass and campus/local retail channels. (Photo: Business Wire)
The expansive collections for the Golden Gophers will include men's, women's, unisex, youth, infant and toddler fan apparel. HBI will also create special activations and enhanced retail presentations.
HBI is the world's largest supplier of collegiate fan apparel and has world-class, in-house design expertise and manufacturing proficiency. The company is committed to sustainable, transparent manufacturing and has been recognized as one of the World's Most Ethical Companies.
