Google to make disclosure of AI-generated content mandatory for election advertisers

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2023-09-06 20:18:19  • 2 mins

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Alphabet's Google will make it mandatory for all election advertisers to add a clear and conspicuous disclosure starting mid-November when their ads contain AI generated content, the company said on Wednesday.

The policy would apply to image, video, and audio content, across its platforms, the company said in a blog post.

A boom in the adoption of generative artificial intelligence (AI) has given rise to opportunities for the use of AI tools to create content such as scripts for movies to even video, images and sound for advertisements.

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