German automakers in 'darkest moment' speed up EV transition - Chinese executive
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Digital Media Awards Worldwide 2022
MUNICH : German automakers under heavy pressure from Chinese competition are speeding up their transition to electric vehicles, enabling partnerships with the likes of EV startup Xpeng, its CEO Brian Gu said in an interview on Wednesday.
Of new EVs sold in Europe in 2023, 8 per cent were made by Chinese brands, up from 6 per cent last year and 4 per cent in 2021, according to autos consultancy Inovev.
"It is perhaps the darkest moment for German automakers but I also feel their strongest determination ever to change at the IAA," Gu said on the sidelines of Munich's IAA car show.