2023-01-31 15:00:00

Gen Z and millennials are rejecting consumer culture on TikTok and de-influencing to protect their money

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By Alicia Adamczyk

TikTok users are growing tired of influencers trying to sell them over-hyped products in every video they watch on the platform. De-influencing is a backlash to all the consumerism in social media.

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