Fluree Announces Partnership with Fabric Giving Consumers Control Over Personal Data-Sharing with Brand

• Fintech startup Fabric pays consumers simply for watching ads
• Using Fluree technology, Fabric verifies users are real people not bots which solves for identity fraud, transparency and trust for consumers and advertisers
• Fabric is pioneering a new category of "data rewards" or cash back for consumer data and engagement that offers the opportunity to supplement existing income to anyone looking for a side hustle

Fluree, a company headquartered in Winston-Salem, North Carolina, which has developed a graph ledger database and data pipeline toolset for trusted-, interoperable-, secure-data management and sharing, today announced a partnership with Fabric.

Fabric is a fintech company based in Santa Monica, California, which uses Fluree technology to enable consumers to control and monetize their own personal data. Fabric removes "middleman" companies such as Facebook and Google that currently collect consumer data and sell it to advertisers without express permission of the individuals in question. That system has exploited people for years, benefitting corporations at the expense of those whose data they're using.