Elo Raises $10M A-Round and Launches Smart Protein The First Wearable-Powered Protein Formulated for Op

Harnessing the power of wearable technology, individual biomarker data, and AI, Elo's Smart Protein takes personalized protein powder to a new level of precision

Today, Elo - the Smart Nutrition company - is excited to announce a $10M Series A round led by Octopus Ventures, one of the most active VC firms in Europe. Will Ventures and Re:food.vc also contributed to the round. Elo will use the funds to grow their product development and marketing teams (yes, we are hiring!) and scale up the Smart Supplement and Protein products.

Elo is also proud to introduce their second product, Smart Protein - the first-ever protein product tailor-made for your biomarkers, goals, and activity data. See Elo Smart Protein launch video.

Underpinned by a firm foundation of science, Elo's patent-pending recommendation engine utilizes activity data from wearables, health history, and personal goals, to create a personalized protein blend for each member. Available in chocolate, vanilla, and plain flavor, Elo's non-GMO Smart Protein blends are built on a base of grass-fed whey protein or pea protein isolate (vegan) and contain other functional ingredients such as super greens, turmeric, and collagen, depending on your unique nutrition profile and recovery goals.