CrashPlan Adds Chief Marketing Officer to Leadership Team
Appointment of growth-minded, channel-friendly IT and cybersecurity marketing veteran signals company's bold plans for 2023
MINNEAPOLIS, Jan. 24, 2023 /PRNewswire-PRWeb/ -- CrashPlan today announced the appointment of Christine G.D. Schaefer as its new Chief Marketing Officer (CMO). This strategic hire signals the company's bold plans for growth, as Schaefer will leverage proven success expanding into new markets and building a channel to lead CrashPlan declarative efforts to bring its confident protection and powerful resiliency to more businesses and more people around the globe.
"It's incredibly exciting to come into an organization with such a strong foundation for growth at such a critical time," said Schaefer. "CrashPlan is already a leader in the market protecting more than one million endpoint devices. But we have tremendous growth opportunities in front of us right now and we're ready to bust into new markets and build a channel, so CrashPlan can ultimately help more people."
Schaefer's appointment to CMO is CrashPlan's first strategic leadership appointment since spinning off from Code42 in August 2022. With mounting market demand for data backup and recovery driven by the permanent shift to hybrid/remote work and continued proliferation of ransomware, CrashPlan's independence allows the organization to execute on an aggressive strategy to focus on and expand its backup and recovery product suite and achieve CrashPlan's goal of protecting the world's data from destruction, theft, loss and ransom.
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