Conversica Integrates Its Generative AI Conversational Platform With Salesforce Marketing Cloud in a Tran
The groundbreaking collaboration empowers Salesforce Marketing Cloud clients to engage with leads and customers in hyper-personalized, two-way, one-to-one open-ended conversations throughout the buyers' journey
Conversica, Inc., the leading provider of AI-powered conversation automation solutions for enterprise revenue teams, today announced a partnership with Salesforce to combine its Generative AI-driven conversational platform with Salesforce Marketing Cloud. This will take digital marketing automation to a new level by using Generative AI as part of an active dialogue which is a large step beyond leveraging it to suggest creative content in outbound email or SMS campaigns. The announcement was made during the Salesforce Connections Conference held in Chicago on June 7 and 8, 2023.
The integration of Conversica AI-powered Revenue Digital Assistants (RDAs) into Salesforce Marketing Cloud will empower customers to actively engage their leads and customers within email and SMS, enabling targeted, open-ended, and two-way conversations at every stage of the customer journey. By leveraging this integration, Marketing Cloud customers can invoke personal AI assistants through journey builder custom actions to enhance its enterprise-leading marketing automation platform that focuses on top-of-funnel lead generation with personalized one-to-one mid-funnel lead nurturing capabilities.