2022-11-24 16:00:00

CCM Hockey Partners with Lifestyle Brand Supreme to Create Iconic All Stars Hockey Jersey

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Benzinga
By Pr Newswire

Leading Hockey Gear and Fashion Brands Bring Hockey into Streetwear

MONTREAL, Nov. 24, 2022 /PRNewswire/ - CCM Hockey, a leading designer, manufacturer, and marketer of hockey equipment, is thrilled to announce a partnership with New York fashion and lifestyle brand Supreme for the creation of a new All Stars Hockey Jersey. The jersey combines comfort and style both on and off the ice, CCM is the first hockey brand to partner with Supreme, which is renowned for its constantly evolving collaborations with designers and other artists.

The two brands, both known for their passion, quality and style, designed this jerseyto bring hockey into streetwear, a territory primarily inspired by skateboarding and Hip Hop cultures. This innovative collaboration is a natural fit as both brands have become institutions in their respective industries, CCM a star player on the hockey scene since 1899, and Supreme a New York symbol of counterculture and fashion since 1994.

We are very proud to create an Iconic Hockey jersey with the legends at Supreme. This is the perfect example of a great design where sports meet lifestyle in a new authentic and fresh way. It's exciting to see that more and more lifestyle inspired brands are looking into the hockey community. We believe this originality is inspiring for our consumers and can help create a new level of interest for our beloved sport,Robert Zaring, VP Marketing, CCM Hockey.

Continue read on benzinga.com

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