2023-01-25 08:00:00

New benchmarking report identifies the top four business priorities for creating strong customer experien

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Benzinga
By Pr Newswire

Productsup's latest study reveals where businesses are misaligned with consumer expectations and provides actionable tips to turning complexity into advantage

BERLIN, Jan. 25, 2023 /PRNewswire-PRWeb/ -- Productsup, the leading Product-to-Consumer (P2C) software company, today launched the Business growth report, a study comparing business priorities for the year ahead with today's consumer expectations. The report reveals a sharp contrast between what consumers want and how businesses intend to meet demand amidst the downturn and provides decision-makers with actionable takeaways on how to create a competitive advantage by straying from the norm.

The report identifies four key areas where businesses should focus their attention in 2023:

Product information

Businesses' concern over the quality, consistency, and accuracy of product information across global campaigns is on the rise. Sixty-two percent (62%) of businesses fear poor product information is creating negative online experiences, up 72% year-over-year. Additionally, 55% feel it could leave them vulnerable to competitors, up 49%.

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