New benchmarking report identifies the top four business priorities for creating strong customer experien

Productsup's latest study reveals where businesses are misaligned with consumer expectations and provides actionable tips to turning complexity into advantage

BERLIN, Jan. 25, 2023 /PRNewswire-PRWeb/ -- Productsup, the leading Product-to-Consumer (P2C) software company, today launched the Business growth report, a study comparing business priorities for the year ahead with today's consumer expectations. The report reveals a sharp contrast between what consumers want and how businesses intend to meet demand amidst the downturn and provides decision-makers with actionable takeaways on how to create a competitive advantage by straying from the norm.

The report identifies four key areas where businesses should focus their attention in 2023:

Product information

Businesses' concern over the quality, consistency, and accuracy of product information across global campaigns is on the rise. Sixty-two percent (62%) of businesses fear poor product information is creating negative online experiences, up 72% year-over-year. Additionally, 55% feel it could leave them vulnerable to competitors, up 49%.