Artificial intelligence could lead to a rise in online scams, warns competition watchdog
Artificial intelligence could lead to a rise of scams and misinformation online, the competition watchdog has warned.
The Competition and Markets Authority (CMA) has sounded the alarm over generative AI, a technology that can produce human-like text, images and voice content based on prompts.
The CMA said the new tech exacerbated existing online harms leaving consumers more vulnerable to email scams and fake reviews when shopping online.
Generative AI has exploded onto the scene in recent months, thanks to the rising popularity of OpenAIs ChatGPT and Googles Bard.