2023 Deloitte Global Marketing Trends Report Outlines Opportunities in Uncertain Times

Amid economic uncertainties, Deloitte forecasts marketers will experience breakthroughs in tech, increased consumer focus on sustainability and more in 2023 according to annual report

NEW YORK, Jan. 24, 2023 /PRNewswire/ --

With a new year comes new challenges, but also opportunities as business leaders and marketers set their sights on embracing trends and solutions that can set them up for success. Curated through surveys and in-depth conversations with more than 1,000 C-suite executives, Deloitte's "2023 Global Marketing Trends" report offers guidance through uncertainties that business leaders may face, while presenting meaningful approaches to consider which may help propel businesses forward. The report focuses on four topics: financial uncertainty, sustainability, creativity and tech trends to watch. Listed are a few key recommendations marketers can consider going into 2023:

• Invest in digital technologies, platforms, new markets and customer personalization.
• Improve sustainability efforts within internal marketing practices and establish long-term commitments.
• Make more room for creativity by bringing the rest of the organization along for the ride.
• Consider laying the foundation for metaverse or blockchain adoption.

Why this mattersAmid fluctuating and uncertain economic indicators of 2023, marketers are focusing on investments that can help their organizations be resilient in the face of rapid change. As new platforms disrupt existing digital marketing models and slipping consumer confidence requires focused attention on customer loyalty and innovating new growth opportunities, the "2023 Global Marketing Trends" report offers inspiration and motivation to help bring considerable, creative and lasting impact. Marketers, business leaders and C-suite executives can glean insights from the report as they set their sights on what 2023 holds for the business. The report outlines solutions curated directly from leaders and CMOs alike who have ushered in their thoughts, predictions and guidance to help drive brands forward in an ever-changing world.