Who is 'Baby Gronk' and how did he become so popular on social media?
Madden San Miguel, better known as "Baby Gronk," recently went viral over a March photo with NCAA star Olivia Dunne. His father, Jake San Miguel, explained to The Athletic that it was all part of his marketing plan.
The elder San Miguel stated he has a lot of high-profile contacts that have made marketing his son much simpler, leading to the 10-year-old already visiting nearly 20 college football programs.
"I do marketing, man," the father said. "On that end, I can't give too much because I wouldn't want to give away what I do. It's a brand. It's a movement. I do all of that. I manage everything.